Election surveys & opinion polls.

Constituency, booth and issue surveys with a transparent sample, method and margin of error — the evidence every campaign decision should start from.

Field researcher conducting an election survey with voters

Overview

Know the voter before you speak.

Booth-level survey research in a village

An election survey is only useful if you can trust how it was done.

Every survey Suraj Shinde’s teams run comes with its sample size, method and margin of error stated plainly. Field teams interview voters face to face in the local language, supported by phone (CATI) surveys from the call centre.

Surveys are commissioned for private strategy. Publication of polls is subject to Election Commission of India rules — including the restriction on publishing exit poll results during the notified period under Section 126A of the Representation of the People Act, 1951.

What’s included

Scope of work.

Baseline constituency survey

Mood, issues, leaders and vote intention across the constituency.

Booth-level mapping survey

Booth-wise strengths, weaknesses and swing pockets.

Candidate winnability surveys

Comparing aspirants for ticket and alliance decisions.

Issue & sentiment tracking

Repeated waves to track how the campaign is moving.

Phone (CATI) surveys & IVR

Fast, repeatable surveys from the call centre.

Post-poll analysis

What worked, where and why — for the next election.

How it works

Four steps, one plan.

  1. Sample designStep 1
  2. Field interviewsStep 2
  3. VerificationStep 3
  4. Insight reportStep 4

Why Suraj Shinde

Proof, not promises.

  • Transparent methodology: every report states its sample, method and margin of error.
  • Field teams that survey in the local language, plus an in-house calling team.
  • Research platforms built for Uttar Pradesh 2027, Punjab and Uttarakhand.
  • No bought or scraped voter data; data handled with the Digital Personal Data Protection Act, 2023 in mind.

Where he works

  • Pan-India
  • Uttar Pradesh
  • Bihar
  • Maharashtra
  • Punjab
  • Uttarakhand
  • Madhya Pradesh
  • Rajasthan
  • Gujarat
  • Karnataka
  • Telangana
  • Delhi
  • All states →

FAQ

Common questions.

Are you an election survey and opinion poll company?

Yes. Suraj Shinde leads an election survey and opinion poll practice in India through Top Analytica — constituency surveys, booth-level surveys, winnability studies and phone polls with a transparent method.

What is an election survey?

An election survey asks a representative sample of voters about their preferences, issues and opinion of leaders, so that a campaign can make decisions on evidence. It can cover a whole constituency or go down to booth level.

How accurate are election surveys?

Accuracy depends on how the sample is drawn, how questions are asked and how the field work is checked. A credible survey always states its sample size and margin of error; be wary of any survey that does not.

Can a private election survey be published?

Surveys commissioned for strategy are normally kept private. Any publication must follow Election Commission of India rules, including the restriction on exit poll results during the notified period.

How do I choose an election survey company in India?

Ask for sample design, field verification process and past reports with stated margins of error, and check that the team can work in your constituency’s language.

Have an election, a reputation issue or a decision that needs evidence?

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